Think about big businesses and the value of their brands. Companies like Nike, Coca-Cola and Apple are still big thanks to the consistent management of their brands. I don’t think that any of their investors would decide from one moment to another to remove the budget for the management of their brand identity. That´s because they know the damage this would cause to the positioning of their companies. If you as businessman think that hiring a professional to design and maintain your brand is an expense, I invite you to change your mind and to wisely invest in what will…
Read More
In most cases, the brand image of a company or product isn’t eternal. The market is constantly evolving, the needs of people change and the dynamics of business change as well. All these changes create some conditions, which indicate that is the right time to take that important step: the redesign of your brand. Here I present you ten reasons why you can go looking for a designer to redesign your brand: 1. RENAMING Often, renaming is linked to a marketing strategy that seeks to renew the tone and how the brand is perceived. This modification directly affects aesthetics, because…
Read More
Beginning our projects can be difficult, but finishing them is the real challenge. Hence the importance of identifying the factors that directly influence their success and find the best way to develop them to finally have a quality product. This and other ideas led me to create this blog, which aims to be a gateway to the world of editorial design and branding from my point of view as a designer and a guide for those who wish to acquire these services in the future. So if you are interested in these topics, you are more than welcome in this blog,…
Read More