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June 2016

sample-page

THE MUST-HAVE IN EDITORIAL DESIGN (Part 1)

By Design, Editorial design No Comments
What is a must-have and what is its relation with editorial design? A must-have is an English expression that has been used mostly in the fashion world, and it refers to something you must have if you want to be updated with the current trend. For design, in general, there are certain processes that must be performed to start the creative phase, where, in addition, the guidelines that determine the development of the final product are defined. In the case of editorial design, this guidelines are set out in a sample page, whose characteristics make it the basis for editorial…
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ten-reasons-rebranding

10 REASONS FOR REDESIGNING YOUR BRAND

By Branding, Design, Projects development No Comments
In most cases, the brand image of a company or product isn’t eternal. The market is constantly evolving, the needs of people change and the dynamics of business change as well. All these changes create some conditions, which indicate that is the right time to take that important step: the redesign of your brand. Here I present you ten reasons why you can go looking for a designer to redesign your brand: 1. RENAMING Often, renaming is linked to a marketing strategy that seeks to renew the tone and how the brand is perceived. This modification directly affects aesthetics, because…
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