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Designers work

editorial-design-service

WHAT DOES AN EDITORIAL DESIGN SERVICE IMPLY?

By Design, Designers work, Editorial design, Projects development No Comments
Editorial design is part of the wide universe of graphic design, as well as web design, branding and packaging. In contrast to these -where, respectively, usability, identity and product come first- its center is in the layout. Making a layout is composing, it’s giving meaning and structure to an information that can be formed by only texts, images or both. Usually, in editorial design this composition is made with text-blocks and graphics resources. For this is required: 1) understand the characteristics of typography that influence the comprehension of the content; 2) aesthetic sensibility, acquired by studying the relationships between form and…
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what-for

DESIGNER? WHAT FOR?

By Design, Designers work, Projects development No Comments
"I need a logo, I know how I want it, I just need that you -who are a designer and can draw- make it, so it looks nice...." Many times I've been told similar phrases or I’ve heard cases where the client already knows exactly how should be his project. But you ever thought if these people really need a designer? Reading articles related to these cases, I found one from an Irish designer (David Airey) that made me aware of something so obvious, but for being immersed in the designer’s day-to-day where such phrases are common, I haven’t had think…
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