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Adriana

brand-investment

YOUR BRAND: AN INVESTMENT, NOT AN EXPENSE

By Branding, Clients, Projects development No Comments
Think about big businesses and the value of their brands. Companies like Nike, Coca-Cola and Apple are still big thanks to the consistent management of their brands. I don’t think that any of their investors would decide from one moment to another to remove the budget for the management of their brand identity. That´s because they know the damage this would cause to the positioning of their companies. If you as businessman think that hiring a professional to design and maintain your brand is an expense, I invite you to change your mind and to wisely invest in what will...
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pagina-tipo2

THE MUST-HAVE IN EDITORIAL DESIGN (Part 2)

By Design, Editorial design No Comments
In the first part of this article I made an induction about what is a sample page, I explain the requirements to design it and why it’s essential in editorial design. Next, I will make a brief explanation of the elements that compose it and the advantages of designing it. Elements that compose a sample page Layout structure The grid or layout structure, it’s the backbone of editorial design. It depends on the format and type of publication that we’re designing. With it we set the rhythm of reading and stiffness or graphic versatility. This structure is created with the...
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sample-page

THE MUST-HAVE IN EDITORIAL DESIGN (Part 1)

By Design, Editorial design No Comments
What is a must-have and what is its relation with editorial design? A must-have is an English expression that has been used mostly in the fashion world, and it refers to something you must have if you want to be updated with the current trend. For design, in general, there are certain processes that must be performed to start the creative phase, where, in addition, the guidelines that determine the development of the final product are defined. In the case of editorial design, this guidelines are set out in a sample page, whose characteristics make it the basis for editorial...
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ten-reasons-rebranding

10 REASONS FOR REDESIGNING YOUR BRAND

By Branding, Design, Projects development No Comments
In most cases, the brand image of a company or product isn’t eternal. The market is constantly evolving, the needs of people change and the dynamics of business change as well. All these changes create some conditions, which indicate that is the right time to take that important step: the redesign of your brand. Here I present you ten reasons why you can go looking for a designer to redesign your brand: 1. RENAMING Often, renaming is linked to a marketing strategy that seeks to renew the tone and how the brand is perceived. This modification directly affects aesthetics, because...
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editorial-design-service

WHAT DOES AN EDITORIAL DESIGN SERVICE IMPLY?

By Design, Designers work, Editorial design, Projects development No Comments
Editorial design is part of the wide universe of graphic design, as well as web design, branding and packaging. In contrast to these -where, respectively, usability, identity and product come first- its center is in the layout. Making a layout is composing, it’s giving meaning and structure to an information that can be formed by only texts, images or both. Usually, in editorial design this composition is made with text-blocks and graphics resources. For this is required: 1) understand the characteristics of typography that influence the comprehension of the content; 2) aesthetic sensibility, acquired by studying the relationships between form and...
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what-for

DESIGNER? WHAT FOR?

By Design, Designers work, Projects development No Comments
"I need a logo, I know how I want it, I just need that you -who are a designer and can draw- make it, so it looks nice...." Many times I've been told similar phrases or I’ve heard cases where the client already knows exactly how should be his project. But you ever thought if these people really need a designer? Reading articles related to these cases, I found one from an Irish designer (David Airey) that made me aware of something so obvious, but for being immersed in the designer’s day-to-day where such phrases are common, I haven’t had think...
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first-step

LEAVING FEAR TO TAKE THE FIRST STEP

By Branding, Design, Editorial design, Projects development No Comments
Beginning our projects can be difficult, but finishing them is the real challenge. Hence the importance of identifying the factors that directly influence their success and find the best way to develop them to finally have a quality product. This and other ideas led me to create this blog, which aims to be a gateway to the world of editorial design and branding from my point of view as a designer and a guide for those who wish to acquire these services in the future. So if you are interested in these topics, you are more than welcome in this blog,...
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