Editorial design is part of the wide universe of graphic design, as well as web design, branding and packaging. In contrast to these -where, respectively, usability, identity and product come first- its center is in the layout. Making a layout is composing, it’s giving meaning and structure to an information that can be formed by only texts, images or both. Usually, in editorial design this composition is made with text-blocks and graphics resources. For this is required: 1) understand the characteristics of typography that influence the comprehension of the content; 2) aesthetic sensibility, acquired by studying the relationships between form and…
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"I need a logo, I know how I want it, I just need that you -who are a designer and can draw- make it, so it looks nice...." Many times I've been told similar phrases or I’ve heard cases where the client already knows exactly how should be his project. But you ever thought if these people really need a designer? Reading articles related to these cases, I found one from an Irish designer (David Airey) that made me aware of something so obvious, but for being immersed in the designer’s day-to-day where such phrases are common, I haven’t had think…
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Beginning our projects can be difficult, but finishing them is the real challenge. Hence the importance of identifying the factors that directly influence their success and find the best way to develop them to finally have a quality product. This and other ideas led me to create this blog, which aims to be a gateway to the world of editorial design and branding from my point of view as a designer and a guide for those who wish to acquire these services in the future. So if you are interested in these topics, you are more than welcome in this blog,…
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