Think about big businesses and the value of their brands. Companies like Nike, Coca-Cola and Apple are still big thanks to the consistent management of their brands. I don’t think that any of their investors would decide from one moment to another to remove the budget for the management of their brand identity. That´s because they know the damage this would cause to the positioning of their companies. If you as businessman think that hiring a professional to design and maintain your brand is an expense, I invite you to change your mind and to wisely invest in what will...
Read More
