The harmonious relationship between image and words
Editorial design is a complex process where the designer looks for highlight a contents value through the selection of typographies and colors, and the creation of a graphic concept, a layout and some graphic resources, according to the characteristics of each project, determined by their content and future readers.
MAGIC IN EDITORIAL DESIGN DOESN’T EXIST, BUT DOES SOME KEY FACTORS THAT ALLOW DEVELOPING THIS PROCESS SUCCESSFULLY
FACTOR # 1: THE CONTENT
The first thing I must know as editorial designer is the basic element: the publication’s content. This will determine the way I approach to the project, the graphic style that I will define, the hierarchy between elements and the information’s rhythm.
FACTOR # 2: THE MEDIA
The type of piece, being printed or digital, will determine the creative and layout possibilities of your project. Have them clear from the beginning will be the key to start the creative process. In case of printed formats, defining the finish and paper textures is another factor that will help to potentiate the final quality of the piece.
FACTOR # 3: TYPOGRAPHY
According to the concept and graphic style defined, I start searching for the perfect typography for your project, that will define the form of titles, body text, highlighted text, footers and other text elements that are part of your project.
FACTOR # 4: GRAPHIC RESOURCES
Creating graphic resources such as illustrations, infographics and charts, will be determined by your needs. I can offer you the elaboration of these elements or simply proceed to make the layout with those you have provided me.