Appearance does matter
The visual codes that will make recognizable a product or company are generated through brand design, which enhances their visibility by standing them out among others with similar services or uses. Concept, forms, color and typography are the base for brand creation, whose strength will depend on the right use of this elements in different media and applications, established through an identity manual.
MAGIC IN BRANDING DOESN’T EXIST, BUT DOES SOME KEY FACTORS THAT ALLOW DEVELOPING THIS PROCESS SUCCESSFULLY
FACTOR # 1: THE BRIEF
Through the brief I could know a little more about your company or product, your competition and future customers, so I will have the basis to help me create a mental picture of everything that would cover the mark and start safely with the creative process.
FACTOR # 2: THE MEDIA
The type of pieces, being printed or digital, you want to create to potentiate your brand, determine the creative and aesthetic possibilities of your project. Have them clear from the beginning will be the key to start the creative process. In the case of P.O.P. material or merchandising, it is important to have defined a marketing strategy that will give me the parameters for your design.
FACTOR # 3: THE CONCEPT
Create a conceptual guideline is essential to design your brand, either through the information you have provided me in the brief or through a copy or slogan that you have defined. With the concept I can give personality to your brand and establish its graphic style.